Memorial plaques for a Voulenteer Organisation (prostovoljstvo.org)
The purpose of this pro bono campaign was to attract as many new volunteers as possible. We carried out a guerrilla campaign with stickers that were affixed by volunteers onto places where an individual might make a decision to volunteer.
The stickers call to mind memorial plaques – stone or metal, depending on the purpose and place of installation. We used iconography typical of historical memorial plaques. The text was adapted to the place of affixation: traffic lights, ATMs, urban bus stops, public areas, stairs, etc.
The campaign was awarded a Golden Puck at the annual conference of the Worldwide Partners network in Turin in 2005.