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Port of Venice is one of the leading ports in the management of break bulk cargo. On average in one year 900 special consignments weighing a total of 80 thousand tons of project cargo are handled in Venice, the average value of the pieces loaded in Venice is around 900 million euros per year, and many of “oversized” pieces are often hi-tech and high added-value products.

Venice is not only a leader in modern oversize cargo logistic but it has a long history in break bulk cargo shipping. Indeed, it was established nearly 16 hundred years ago to be a port and trading point. So the the art of oversize cargo logistic is here present since forever.

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The slogan Port of Venice. The Art of Break Bulk. Since Forever expresses the long tradition and history of Venice handling large cargo as well as modern expertise and facilities. With a special brand dedicated to break bulk Port of Venice wants to enhance communication and marketing of its leadership position on global markets in oversize cargo.

When designing a logo we had in mind the context and content of slogan, the nature of break bulk cargos and the positioning against competition. We decided for typographic solution which was complemented with a ilustration of a lion with wings from San Marco column, a traditional symbol of Venice.IMG_7377

The typography used is museo, which has been already used by Port of Venice so the solution will fit in overall corporate communication. Museo font is very elegant and beautiful font with broad range of serif and sanserif versions. It is also a timeless font and yet modern.

Words of slogan are of different sizes, arranged in a rectangle. Breakbulk is not standard cargo, many non standard procedures and activities are combined together in a solid and stable rectangular symbolizing a solid and reliable service. Word Art is emphasized to link logo with wider context of Venice.

The typographic version can be complemented with Port of Venice corporate logo.

Breakbulk is not standard cargo, many non standard procedures and activities are combined together in a solid and stable rectangular symbolizing a solid and reliable service.

For presentation of specific expertises derivatives were developed such as Bridging the world. Since Forever. or  Handling extra large cargo. Since Forever.

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There are many arts combined in Venice today, and all of them contribute to mosaic of its break bulk brand and its special position in market of oversize cargoes. Last but not least also many oversize cargos today look like pieces of a modern art if we just adopt the angle of view a bit. The art of break bulk Since forever.

By Urbee Date 07/09/2016 Tags No Comments

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